As the use of social media marketing spreads out, more companies are starting to exploit it. A number of businesses are currently starting to recognize the leverage of online tools in setting up a community wherein their potential clients can mingle – the crucial groundwork of social media marketing. On the other hand, the current query amongst these businesses is “what must we do now?”For companies that may have already created online communities and possess a certain familiarity on how to make an online presence, the next step to be done would be to use social media marketing advanced tactics.These social media marketing advanced tactics are strategies that go beyond the standard social media presence. Prior to carrying on with the utilization of advanced tactics, you have to make sure that your business has already understood the basic ideas about social marketing, has crucial comprehension on online marketing, and has a familiarity with drawing the attention of prospects. Once you have fulfilled all of these conditions, you may now use all or any of the following social media marketing advanced tactics:1. Take Advantage of MultimediaMultimedia is an efficient strategy to capture the attention of prospects because of the fact that the web is broadly utilized by people nowadays in looking for photos or videos of products that they would like to purchase. What’s good about this strategy is that it is not difficult to carry out, and has been proven to be competent, among other social media marketing advanced tactics.Show images of your goods, as well as your workers. By doing so, you may gain your customers’ trust and provide them the assurance that they can avail of your products safely. Video clips are very much effective as well, seeing that they could make your prospective customers feel important, and you can even make use of videos to construct powerful online communities in social networking sites. Furthermore, videos also let consumers have a comprehensive knowledge of the concepts in relation to your products – superior to any well-written piece of writing.2. Mix Online and Offline MarketingWhile many users utilize the web, there are still a few who depend on offline advertisements to learn more about products. By merging online and offline advertising, you could reach more prospective customers.You may do this by putting your site or online community’s URL on your flyers, posters, and other offline advertising means. With this tactic, you can cause your community to grow, and even earn the trust of more prospective customers.3. Personalization of Messages on Social Networking WebsitesSocial networking websites let you achieve a certain kind of bond with your potential clients, but it’s quite repugnant if the updates you post are the same for EACH social networking site. The fact is that prospects would not like reading posts that apparently appear to be programmed. So whenever you update your Facebook, Twitter, Tumblr, or any alike social networking site, remember to customize your messages, and make it sound like you’re directly speaking to your followers. Also make sure that the message you post on one social media website doesn’t relay the exact similar message as what you posted on another.4. Directories and ListingsThis is probably among the primary social media marketing advanced tactics considering that it is normally the technique that can earn you a lot of customers. It is important that you post your company on online directories so that prospects can discover it without much trouble. Furthermore, if you have an outlet or place they can go to, don’t forget to add it to online maps such as Google’s and Yahoo’s.5. Promos and ContestsSocial media marketing doesn’t stop at making your online community develop. A strong connection with your clients is an important step in making your community grow. A great technique to reinforce the connection between your business and clients is to hold contests. Doing so will make you get AND keep your prospects’ interest by connecting them through enjoyable activities. Discounts and promos solely given to them is also an effective technique to make them believe that being a member of your community is worth it. This social media marketing advanced tactic is certain to turn prospects into actual buyers.Social media marketing is more than building a presence for your business. It involves making your online community grow and be productive. The said social media marketing advanced tactics will surely help you make your marketing more successful and your sales develop.For more information regarding advanced social media marketing tactics, please refer to my author bio below.
There’s no getting around the fact that involvement in social media takes time. It’s the one thing I hear small business people fret most about when they decide to get involved. “How can I find time to do this?” “I have a business to run!” “I’m overwhelmed before I even begin!’ The next thing I hear from them is “What will I write about?”Can you relate?Social media marketing is all about sharing content and connecting with people across the web. In the early days, critics dismissed social media channels like Facebook and Twitter as little more than gossip and chat outlets, leaving many business people with the impression they weren’t serious enough for business interactions. That is no longer the case. Facebook and Twitter have both evolved into critically important communication channels for business of all sizes and industry types. LinkedIn has also evolved from a networking tool to a major resource for discussions, information sharing, and prospecting. Blogs have become a primary source of expertise sharing, discussion, and basic education for professionals and consumers everywhere. Bottom line: whether you think you have time for it or not, social media is fast becoming the norm for business communications. And like anything you do in your business, you’ll be more successful if you approach it with clear goals and a deliberate strategy. Here’s a simplified, holistic way to build your social media strategy.At its most basic level, social media marketing consists of 2 primary activities:Creating content
Sharing contentHere’s a summary of how to execute those 2 things effectively.Creating Content Requires A Content StrategyStart with clear goals. As with any activity in your business that requires significant investment of time or resources, make sure you know why you’re using social media and what you hope to gain. Are you looking to build awareness and establish your brand online? Do you want to generate leads for your business? Are you focused on building customer loyalty? Typically, companies engage for one or more of these three reasons. Your content should be written with a clear eye on your goals.Create an editorial calendar. “Publishing is the new marketing” (a term coined by Joe Pulizzi of Junta42). That’s the latest cliché floating around marketing circles, because continual content creation is the best way to provide value, be heard, and make your customers and prospects take notice. So, if you’re serious about establishing your brand in Social Media, you need to start thinking like a publisher. Like a traditional newspaper editor, you’ll need to plan ahead, which means identifying topics and assigning them to dates – an editorial calendar. Identify your target audience, do some research to understand what they care about, and plan a series of blog or Facebook posts that will address their needs or answer their questions. And stay aware of what’s happening in your industry or customer community so you can continue providing valuable content that will keep your target audience coming back for more.Write compelling content. It always comes back to basics, doesn’t it? If content is the key to marketing in this new world of social media, then good writing is your key to success. So, apply some of the age-old rules of journalistic writing. Tell a good story. Make your key points upfront. Keep it short and succinct. Provide diversity with pictures, video, and varying story lengths. And apply tips that are known to appeal to social media readers: use numbers in your title (“Top 10 Ways to…”), include bulleted lists, include humor or entertainment occasionally, ask questions and invite comments.Involve Others. Is your editorial calendar causing you stress and sleepless nights? Then don’t do it all yourself. Share the authoring task – recruit other voices in your company, invite your customers to tell their story, ask partners or industry colleagues to guest blog. And remember the wealth of content at your fingertips – find and share posts from other bloggers or Facebook pages, and share them with your own commentary added (and give credit, of course). Content is indeed the new marketing – but it doesn’t have to all be yours — and shouldn’t be.Sharing Content Requires a Social Media RoadmapStart with clear goals. Same thing applies here – determine your goals upfront and build your strategy around them. You may want to focus on only one goal to get started – and be sure to determine the metrics you’ll use to gauge your success; this will help you hone and improve your efforts over time and determine which tactics bring the greatest return for your business.Listen and learn first. Social media is all about engaging with others. It is NOT about pushing your content on people or starting one-way conversations. So, before you start talking (writing), do some listening. What are your customers talking about? What’s being said about your company? What are competitors saying? What topics are hot and getting lots of discussion? What styles of communication are you drawn to – and not? As you listen and learn from the dialog going on today, you’ll start to formulate ideas about how to comfortably (for you and your audience) join the conversation and add value. And remember – that’s the goal, to add value…NOT to push your own agenda.Create Your Own Social Media Roadmap. Do your research (or ask for our help) to determine which of the many social media channels is the best place to start, given your goals, your audience, and your content. Where are your customers spending their time? We recommend choosing one source to use as your content hub (typically your website or blog, sometimes a Facebook Fan page), and one or several supplemental channels to broaden your reach and point people back to your hub. We also recommend developing a deliberate strategy that clearly maps your chosen social media channels to your editorial calendar. This is your social media strategy and roadmap. For more information, ask us about our Social Media Starter Kit.Feel your way, then engage with gusto. Once you’ve had some ramp-up and planning time, there’s no other way to get started than to jump in. Follow your carefully laid plans, stay open and flexible, and have some fun with it. If you undertake this task with passion and enthusiasm, others will want to be there with you.